Modern Benewah Milk Bottle |
The
Benewah Milk Bottle located at 321 Cedar Street just off I-90 is an
unmistakable downtown Spokane landmark.
It was designed by famed Spokane architectural firm Whitehouse and Price
(responsible for many other buildings in Spokane including the Hutton
Settlement, the Rosebush House, and the John A. Finch Memorial Nurses Home, all
NRHP listed),[1]
and built in 1935. It is a remarkable
example of “mimetic” or literalist architecture, which seeks to combine form
and function, allowing the building itself to become its own best
advertisement.[2]
Originally owned by Paul E. Newport, the
current Benewah Milk Bottle was (not surprisingly) the home of the Benewah
Creamery Company, where Newport sold products from his nearby dairy farm. The owner initially planned to build six of
these iconic retail outlets – at a whopping $3,700 each – but only completed
two (the Cedar location and a sister store on Garland Avenue) because the
Depression-Era economy made the cost prohibitive. Newport operated his creamery from the Milk
Bottle until 1978, and since then the building has served many purposes, few of
which have had anything to do with dairy products. Interestingly, it has even been the home of
the Spokane County Democratic Committee.[3]
Fascination with this building has
never waned. The Milk Bottle was
nominated to the National Registry of Historic places in 1985, and it continues
to be a favorite attraction to this day.
In fact, Time.com listed it as one of the top fifty American Roadside
Attractions in 2010, and numerous other websites include it as a must-see sight
while driving through Spokane (especially since it’s visible from the freeway).[4] This easily accessible location also makes
the Milk Bottle a popular walk-by destination.
Although its sister store was badly damaged in a fire in 2011 and has
subsequently been restored, the Benewah Milk Bottle is still in good shape
after seventy seven years.[5]
[1] “Harold C. Whitehouse,” from
Wikipedia, http://en.wikipedia.org/wiki/Harold_C._Whitehouse; “Spokane
Mid-Century Modern Architecture List,” from the Washington State Department of
Archaeology and Historic Preservation website, http://www.dahp.wa.gov/sites/default/files/SpokaneMidCenturyBuildingList_0.xls; Eastern Washington University
Digital Archives, http://econtent.library.ewu.edu/cdm4/browse.php?CISOROOT=%2Fwhitehouse;
[2] NRHP Nomination Form, “Milk
Bottle Building was Retail Outlet for Benewah Creamery,” from the Spokesman
Review Online, http://www.spokesman.com/stories/2007/nov/22/milk-bottle-building-was-retail-outlet-for/;
[3] “Milk Bottle Building was Retail
Outlet for Benewah Creamery,” from the Spokesman Review Online, http://www.spokesman.com/stories/2007/nov/22/milk-bottle-building-was-retail-outlet-for/.
[4]“Milk Bottle,” house nominated to
list,” Spokesman Review, November 12, 1985, “Top 50 Roadside Attractions,” from
the Time website, http://www.time.com/time/specials/packages/article/0,28804,2006404_2006095_2006102,00.html.
[5] “Fire Destroys Ferguson’s CafĂ©,
Badly Damages Milk Bottle,” Spokesman Review Online, http://www.spokesman.com/stories/2011/sep/26/milk-bottle-fergusons-badly-damaged-fire/.